PPC Marketing for Quick Results

Addressing the on-page and off-page factors is really the best way to ensure your pages are relevant for the appropriate keywords. And the best way to do this is to take time and create a traffic improvement plan that includes a continuous series of systematic changes, testing, and evaluation.
However, if you really want to get [...]

Relevancy: The Most Important Search Optimization Factor

And once you have decided to focus your attention on these search engines, the single most important factor to consider is relevancy. Search engines still make their most of their money from advertisers (and their ads). To make money they need to show their ads to as many people as possible. And the basic fact [...]

Search Engines: The Major Players

We all know that Google has a solid lock on the Internet search market, at least from an end-user point of view. But not everyone knows the other major players. At this time it looks like Yahoo!, Windows Live, and Ask also need to be considered, especially in any search engine optimization project. Google stands [...]

10 Things You Should be Monitoring

Cameron Olthuis on Pronet Advertising wrote an interesting article about the 10 things you should be monitoring in your digital ecosystem. His list includes:

Company name
Company URLs
Public facing figures
Product names
Product URLs
Industry “hangouts”
Employee activity/blogs
Conversations
Brand images
Competitors

He also provides some interesting links to tools which can be used to help measure these data. As your company’s awareness and focus [...]