Measuring engagement over an extended period of time

The longer a purchasing decision takes, the more important a customer’s safety and trust in a Brand, Product/Service become.
Good quote from the WebMetricsGuru blog. If you want to see the full post from Marshall Sponder, check out “Online Marketing Slow to Generate Sales – new ScanAlert study“. Basic point here is that very few web-based [...]

Who’s going to do all the work?

I recently read a good post written by Kathy Sierra on the “Creating Passionate Users” blog. She speaks to the downside of creating a really great user experience on a web site. It takes so much time and effort. The question of who will do all the work required to make an engaging useful site [...]

10 Things You Should be Monitoring

Cameron Olthuis on Pronet Advertising wrote an interesting article about the 10 things you should be monitoring in your digital ecosystem. His list includes:

Company name
Company URLs
Public facing figures
Product names
Product URLs
Industry “hangouts”
Employee activity/blogs
Conversations
Brand images
Competitors

He also provides some interesting links to tools which can be used to help measure these data. As your company’s awareness and focus [...]