The longer a purchasing decision takes, the more important a customer’s safety and trust in a Brand, Product/Service become.
Good quote from the WebMetricsGuru blog. If you want to see the full post from Marshall Sponder, check out “Online Marketing Slow to Generate Sales – new ScanAlert study“. Basic point here is that very few web-based [...]
Filed under: Advertising, Social Networking, Web 2.0, Web Analytics | Leave a Comment »
Cameron Olthuis on Pronet Advertising wrote an interesting article about the 10 things you should be monitoring in your digital ecosystem. His list includes:
Company name
Company URLs
Public facing figures
Product names
Product URLs
Industry “hangouts”
Employee activity/blogs
Conversations
Brand images
Competitors
He also provides some interesting links to tools which can be used to help measure these data. As your company’s awareness and focus [...]
Filed under: Advertising, Search Engines, Social Networking, Web 2.0, Web Analytics | Leave a Comment »
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