Is it more productive to get up and busy at the crack of dawn or is it better to be a late riser? This is an intersting article from a site all about tips for transforming your life. This is some interesting fuel for thought that applies to those of us who “know” we get our best work done later in the day. So maybe you should hit that snooze or just turn off the alarm altogether. And don’t feel bad about it!
LOL, this is way too funny. Seems there is a Smart Car epidemic striking in NYC, and the locals are left voicing their concerns that “there goes the neighborhood.”
Seems that some of the local residents have considered moving out in response to the gentrification of their neighborhood. This is way too funny!
Wonder what will happen when this Smart Car epidemic strikes hard here in Louisville? There is even a great commercial on myspace showing just how dangerous these little cars can be.
Web usability is all about making sure that your website works for your visitors. Making sure your website provides it’s visitors with the information, functionality and user experience they want and expect sounds like good common sense but so often we web developers fail to do this. One obvious reason for this is one that is becoming quite well known. Most visitors just don’t think about our products and services the way we do. It is easy to fall into the trap of designing for the internal audience rather than our target audience.
But there are other very important reasons. Many of those involved in designing and creating web sites, just don’t get how people actually work on the web. There is a strong tendency to approach the design of web pages and the creation of content as if it were print. In the print world people pay a lot of attention to the look and layout of the pages, documents, brochures they are reading. They spend quite a bit of time reading the details.
On the web this rarely happens. On the web visitors scan content. They just don’t have time to read every word on every page. Most of us have learned that we just don’t need to read everything. On the web visitors rarely make the best choices. Designers often think their visitors will look over all the information, links, buttons, and other content before making the decision where to go next. Far more typically a visitor will click the first link that looks reasonably close to what they are looking for.
Careful attention to web usability can have a great impact on this situation. Web usability practitioners pay close attention to how people think, what captures their attention, and what kind of mistakes our visitors are likely to make.
And once you have decided to focus your attention on these search engines, the single most important factor to consider is relevancy. Search engines still make their most of their money from advertisers (and their ads). To make money they need to show their ads to as many people as possible. And the basic fact is that visitors choose to use a particular search engine because of the “relevancy” of the results they get. Think about it.
Then the critical job becomes making your pages more relevant to the major search engines. To do this you need to consider both “on-page” and “off-page” factors. The most important on-page factors are all related to keywords and the placement of keywords throughout your page. Other on-page factors include things like title tags, description tags, and anchor text (link text). But these also include things like bold or italicized text, text in HTML links, and alt tags for images. The most important off-page factors are related to inbound links (the anchor text, the text in paragraph surrounding the anchor text, and even the titles of pages linking to your pages. There are many more. Systematically addressing these factors and carefully assessing the impact of your changes lies at the heart of any effective search engine optimzation effort.
Many people have asked me about the need to “submit” their websites to popular search engines. At one time there were plenty of services available promoting these kinds of services. But I can’t remember the last time I recommended this course of action for anyone. The reason for this is simple. Google is the single most important entry in the search engine market and Google clearly prefers to “discover” sites from the external links in other websites. Google clearly states this preference on their AddURL page. Submitting a site is clearly NOT necessary.
Filed under: Search Engine Optimization, Search Engines | Tagged: keyword, keyword placement, keyword relevancy, off-page factors, on-page factors, search engine marketing, Search Engine Optimization, Search Engines, submitting, submitting to search engines | Leave a comment »
We all know that Google has a solid lock on the Internet search market, at least from an end-user point of view. But not everyone knows the other major players. At this time it looks like Yahoo!, Windows Live, and Ask also need to be considered, especially in any search engine optimization project. Google stands alone at the top because of it’s strong user base, but don’t forget it also drives the back-end of many other sites, most notably AOL, Earthlink, and AT&T.
Yahoo! is the next nearest competitor to Google in the search market. According to Comscore at the end of 2007, Yahoo! accounted for about 22.9% of all internet searches (compared to 58.4% for Google). Windows Live and Ask probably rank right behind in the vicinity of 10%. But Windows Live is agressively growing it’s user base; and ASK probably has some of the most interesting search technology. Most solid search optimization efforts are probably fairly safe in focusing on these four important search engines.